We keep it subtle for our hoodies, shirts and all our other merch.

Come on, the standard geeky hoodies and shirts seems to have had a battle with a printer and lost.

You know them. Large logos, clunky expressions, colours so vibrant they'll wake up your neighbours. They shout, "Hey! I like things!" But here's the thing: we already know you like things. You don't have to shout it from the rooftops in Comic Sans.

We're not in the business of making fandom a costume at Casual Merch. We're here for the quiet moments. The witty text. The kind of design that gets someone to do a double-take on the train and think, "Wait. Is that shirt really saying what I think it's saying?"

Subtle merch isn't boring, it's powerful. It's thoughtful. It's for people who like to convey their sense of humour and character without plastering a billboard across their chest. Whether it's one of our funny hoodies, a geeky tote bag, or a humble tee that gets the perfect one-liner just right, the mission is always the same: to make people smile without making them the centre of attention.

This is not anti-fandom. This is post-fandom. Grown-up geek culture. Where a t-shirt can be a joke and remain a neat cut. Where "geeky" isn't neon and "hilarious" isn't tacky.

We believe you can speak for yourself through what you wear, without needing to explain the punchline. That's why every one of our designs we put out is based on real humour, a bit of bite, and just a touch of mystery to keep things interesting.

So if you're tired of merch that resembles merch, consider yourself lucky. Let your attire speak for itself, just not at maximum decibels.

Laugh a little. Rebel a little. Show a little.